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SUMMARY:2026 Marketing Dynamics Conference (MDC)
DESCRIPTION:ESSEC Business School is honored to host the 2026 Marketing Dynamics Conference (MDC) in Cergy and La Defense.Founded over 25 years ago at Dartmouth’s Tuck School of Business\, the Marketing Dynamics Conference (MDC) has journeyed to a succession of prestigious venues around the globe. It is the premier gathering for scholars tackling dynamic quantitative marketing challenges—with far‑reaching implications for industry\, consumer welfare\, and public policy. MDC remains intentionally intimate\, fostering close‑knit networking\, collaboration\, and deep dives into state‑of‑the‑art methodologies and high‑impact research topics. Renowned for its rigorous discussions and detailed constructive feedback\, the conference equips presenters with the insights needed to refine their work for publication in the leading journals of our field. Strategically scheduled immediately before both the EMAC and Marketing Science Conferences\, MDC allows overseas colleagues to combine trips and optimize their time in Europe. This year\, ESSEC Business School will host all conference activities—from sessions and receptions to lunches and the gala dinner—set against the vibrant backdrop of Paris\, ensuring an enriching and unforgettable experience for every attendee. \n\n\n\nKEY DATES: \n\n\n\nPAPER SUBMISSIONS:SEPTEMBER 15 to December 1st\, 2025NOTIFICATION OF AUTHORS:Before Christmas 2025 \n\n\n\nOPENING REGISTRATION:DECEMBER 2025 (for authors) \n\n\n\nDEADLINE REGISTRATION:January 15\, 2026 (for authors/presenters) \n\n\n\nTo register and check the program details please follow this link.
URL:https://metalab.essec.edu/event/2026-marketing-dynamics-conference-mdc/
LOCATION:ESSEC campus in Cergy\, 3 Av. Bernard Hirsch\, Cergy\, 95000\, France
CATEGORIES:Conference
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