[ESSEC Knowledge] by Frank K.Y Chan - Professor in the Department of Information Systems, Decision Sciences and Statistics at ESSEC Business School, France. 

Abstract

The article discusses a study by Frank Chan and his colleagues, which explores the drivers and inhibitors of Internet privacy concerns. The researchers identified four dimensions that affect people's relationship with Internet privacy: environmental, individual, information management, and interaction management.

1. Environmental Factors: Familiarity with government legislation plays a role in shaping Internet privacy concerns. Those more familiar with privacy protection laws tend to be less concerned about Internet privacy.
2. Individual Differences: Past privacy invasions, risk aversion, and internet knowledge influence individual privacy concerns. People who have experienced privacy breaches, are more risk-averse, or are less internet-savvy tend to be more concerned about Internet privacy.
3. Information Management: Information sensitivity is a significant driver of Internet privacy concerns. People are more concerned about privacy when they perceive the information they disclose as sensitive. However, when they see benefits in sharing information, like pleasure, novelty, or saving time or money, their privacy concerns decrease.
4. Interaction Management: Website privacy protection practices and social presence on websites play a crucial role in reducing Internet privacy concerns. A website's social presence, creating an interface that mimics a physical interaction, is particularly effective in reducing concerns, especially for users with greater internet knowledge and those who have not experienced privacy invasions.

The study provides a comprehensive understanding of the factors that increase and decrease Internet privacy concerns. It suggests practical implications for governments, individuals, and website designers, emphasizing the importance of awareness, education, and user-friendly interfaces in addressing privacy concerns in an increasingly online world.

[To read the full article please follow this link.]