ESSEC Business School is honored to host the 2026 Marketing Dynamics Conference (MDC) in Cergy and La Defense.

Founded over 25 years ago at Dartmouth’s Tuck School of Business, the Marketing Dynamics Conference (MDC) has journeyed to a succession of prestigious venues around the globe. It is the premier gathering for scholars tackling dynamic quantitative marketing challenges—with far‑reaching implications for industry, consumer welfare, and public policy. MDC remains intentionally intimate, fostering close‑knit networking, collaboration, and deep dives into state‑of‑the‑art methodologies and high‑impact research topics. Renowned for its rigorous discussions and detailed constructive feedback, the conference equips presenters with the insights needed to refine their work for publication in the leading journals of our field. Strategically scheduled immediately before both the EMAC and Marketing Science Conferences, MDC allows overseas colleagues to combine trips and optimize their time in Europe. This year, ESSEC Business School will host all conference activities—from sessions and receptions to lunches and the gala dinner—set against the vibrant backdrop of Paris, ensuring an enriching and unforgettable experience for every attendee.

KEY DATES:

PAPER SUBMISSIONS:
SEPTEMBER 15 to December 1st, 2025

NOTIFICATION OF AUTHORS:
Before Christmas 2025

OPENING REGISTRATION:
DECEMBER 2025 (for authors)

DEADLINE REGISTRATION:
January 15, 2026 (for authors/presenters)

To register and check the program details please follow this link.