How can we develop critical thinking to distinguish a work of art from advertising communication?

Younger generations often spontaneously confuse art and advertising. This is due in particular to the deliberate use of art- poetic, literary, and visual - within the field of marketing. We aim to explore the links between art and marketing and their possible effects in the age of generative AI.

Program:

• 6:00–6:10 pm: Welcome remarks and introduction of participants
• 6:10–7:00 pm: Plenary session
• 7:00–7:30 pm: Q&A and discussion with the audience

This roundtable will be moderated by Laurent Bibard, philosopher and professor at ESSEC Business School.

With contributions from:

• Emmanuelle Le Nagard, Professor of Marketing, ESSEC Business School
• Simon Nyeck, Professor of Management and Brand Strategy, ESSEC Business School
• David Raichman, Executive Creative Director, Ogilvy

Note: The connection link will be sent to all participants the day before the webinar.