Designed for marketers and digital specialists in this age of complexity, the MSc in Marketing Management and Digital (MMD), taught on the Singapore campus, enables students to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.
Throughout the courses, students will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These enable them to succeed in the marketing trades and access management functions in marketing or digital marketing field in various industries.
The program focuses also on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.
In 2023, the program was ranked 2nd in the QS World University Rankings for the MSc in Marketing category.
Duration: 1 year
