[CURATED CONTENT] This paper was first published on Le Monde and is available here (in French). To access the English translation, please follow this link.

by Guillaume Chevillon, Professor at ESSEC Business School and Laure Salvaing, Managing Director, Verian Group

June 10, 2024

Abstract

Despite growing awareness of digital challenges among French companies, their digital strategy remains unclear, observe economics professor Guillaume Chevillon and Laure Salvaing, Director of the Verian opinion research institute, in an article for Le Monde. This hesitation could jeopardize future competitiveness and value creation.