The hospitality industry is one of the fastest-growing sectors globally. With the emergence of different distribution platforms, customers can obtain real-time price changes, availability, and promotions. Looking to the future, traditional online travel agencies will have to undergo a utility shift in order to adapt to new technology. Therefore, blockchain technology has the potential to revolutionize distribution channels’ operational processes. This article aims to introduce blockchain’s immense potential and initiate two research propositions for further study.
